Marketing is one of the most important things a business can do for its growth. In today's digital era, it is more important than ever before. People are increasingly searching for products or services online, shopping online, communicating with businesses online, watching their favourite brands… Not having your business online means losing a lot of opportunity. Are you already online?
The biggest mistake is to understand under digital marketing only a website or e-shop. This approach robs many businesses not only of the clients and profits, but also other important things such as brand awareness, valuable target group information, building client relationships, competition and business sustainability. Let's look at the possibilities of digital marketing, which, if you take full advantage of it, will surely grow your business.
AVAILABLE FOR EVERYONE
Online tools are good for promoting both individuals and large corporations. In the past, individuals or small businesses could afford only a very small part of what large companies have successfully used - television, radio, billboards, call-centers, bulk mails… the cost of these forms of marketing usually counts in tens of thousands of euros. Fortunately, in times of digital marketing, an individual knows whether a small family business with much smaller budgets can break the waters and successfully compete with the giants.
I dare say that more than your budget, your imagination limits online advertising opportunities. Online marketing offers you everything that the Internet offers - websites, e-shops, social networks, email marketing, mobile marketing and all posts, photos, banners, PR articles, blogs, inserts, search advertising - all you need is a refined strategy and miracles can happen.
Having up to billions of potential clients on the Internet is great, but you don't need to show women's swimsuits to men. A great advantage of digital advertising is the possibility of detailed targeting. You can target your ad online by: demographic data (gender, age, location, work, or current location, education, income level, life events such as engagement, wedding, baby birth, new relationship or job,…) or interests or behaviors (mobile or tablet users, frequent travelers, frequent buyers, visiting your site, or competitor sites…)
The big advantage of online advertising is the ability to personalize it. People are already saturated with advertising of various kinds everywhere - on the streets, in the mailboxes, on television or radio, on mobile phones. The number of ads a person can remember is also statistically decreasing.
Therefore, it is extremely important to personalize your ad and tailor it exactly to your recipients. When you send a newsletter, it will surely be more successful if you address the reader by name, or offer the reader the content you know he is interested in.
Compared to offline advertising, digital advertising has the huge advantage of interactivity. If you see a billboard, you will receive one-sided information without any further interaction. You can work with online advertising. Browse carousel graphics, move in 3D visualization, instantly find out more information, respond through emoticons or comments, communicate directly with the brand, online. Modern online advertising can engage more senses at once and attract more attention.
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