Digital Essentials – Part 2

Besides strategy, social media and email marketing there are another technique, which can’t be missed in your digital presence. Check digital essentials which you need to know!

Check out our Digital Essentials - Part 1 here.


One of the best ways to reach new customers is to make sure your site’s appearing when your customers are searching for answers to their problems or questions. You do this through search engine optimization (SEO). Make sure that your site content is relevant, easy to read, credible, honest, well-built, accurate and optimized for mobile.

User Experience

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. The goal of UX is to create easy, efficient, relevant and all-round pleasant experiences for the user. Your website is your chance to show off exactly what your brand is all about and connect with your customers on your home turf. Thinking about user experience when you’re putting your site together means you can help visitors find which product is right for them, help them decide yours is the brand they want to buy from, or help them keep in touch – for example, by signing up for a newsletter.

See also

Paid Search Ads

In these kinds of ads, you pay for each click on your ad, that’s the reason why they are called pay-per-click. Having a great website helps you organically turn up higher in search results. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.
Search engines are incredibly popular advertising platforms. They allow you to display ads that are relevant to what users are searching for.

Display Ads

Display advertising can be a great means to get your brand in front of potential buyers when they’re browsing their favourite sites. They can also be used for retargeting campaigns. This is where ads are served to users who have already visited a specific website. The aim is to “retarget” them and encourage them to return to the website to take the same action (or an action at a different stage of the funnel).

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