Charles & Keith is one of the customers that has joined MTARGET for more than 2 years and still to use MTARGET till this moment, as Charles & Keith has proved that MTARGET has helped them to get higher engagement rate from customers through email marketing campaigns and improved their sales conversion potential around 5-10%.
During the pandemic of Covid-19, Charles & Keith has given their main focus to their digital campaign marketing, like email marketing. Before the pandemic, the average open rate for Charles & Keith was 5-10%. However, Charles & Keith has achieved an improvement of their open rate to 5-14% through focusing on this channel for their promotion activity and they also achieved an improvement for their sales conversion around 5-10%.
Despite that, there’s also Form & Landing Page Builder feature that can help clients to get new leads with spreading lead magnet through landing page and form. Examples would be getting an e-book, unique voucher code, etc.
“MTARGET’s tools are easy to use, their customer service is responsive, friendly and informative. MTARGET helps our email marketing campaign to improve to more than 10%, and from the open rate, sales conversion occurred to around 5-10%” Ita Dwi Yulianti, Head of Marketing Charles and Keith.