FIF Group has been MTARGET’s customer since 2018, as the years passes, MTARGET has helped FIF Group’s email marketing campaign activity effectively, from increasing leads conversion, to improving FIF Group’s Business ROI potential to 2500% from the previous years.
During the past 2 years, FIF Group has step up the game in improving their business ROI, which as Hubspot has claimed that if email marketing campaign is operated maximally, it can produce ROI that can reach to 3800%, where at the present FIF Group has reached 2500%, and will continue to grow along the way with their ongoing campaigns.
MTARGET’s tools have helped FIF Group in producing and delivering campaigns more effectively. As an example would be segmentation and personalization feature which has become of the features that has been frequently used. Both features can be used to give contents that are more relevant based on their customers’ interest and behaviour to trigger a higher open-rate. With more personal campaigns, it improves relevancy and chance for an email to move to the primary inbox, therefore it increases the chance for the email to be opened by customers.
“The quality and service that has been given by MTARGET are amazing and really helped to improve FIF Group’s email marketing itself.” Vernia Putri Agusetyaningrum – CRM Data Mining, PT. Federal International Finance.