Digital Essentials – part 1
Digital marketing is relatively young marketing industry, leveraging all digital channels to promote goods and services businesses want you to buy. And it’s growing rapidly. Do you know digital marketing essentials?
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. From your website to your online assets like digital advertising, email marketing, online brochures and beyond there’s a huge spectrum of tactics to consider. The best digital marketers have a clear picture of how each asset supports their overarching goals. So how to start with digital marketing?
Start with strategy
What you want achieve? Is it growth of Brand Awareness, Customer acquisition or lead generation? Or is it growth of existing customers and building relationship with them? Think of it in advance. Strategy is just thinking about why you’re doing something before you do it. So basically, it is all decision about what you want to do, what you expect to happen and when and how you will measure it. If possible, set a specific goal, with metrics attached to it and a time limit. Maybe can help you S.M.A.R.T goal framework, which can help you to establish your goals. Remember that each of your goals should be Specific, Measurable, Attainable, Relevant, Time-bound. So what techniques do you need to achieve them?
Social Media Marketing
If you’re already writing content that shows off your brand well, paying to promote posts can get those posts into the news feeds of people who aren’t following you. Many people on social networks want to discover, research, and educate themselves about a brand before engaging with that organization. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. With MTARGET you can easily manage all you social media channels from one dashboard.
Email Marketing
Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers.
Winning new customers is as important as nurturing the relationships with customers you already have. Stay in touch with your loyal followers with emails that go beyond announcement of new products. You can do it easily with newsletters, seasonal emails, exclusive offers or reminders. Check or latest article if you want to find out more about tips how to create great newsletter. Have a look at great MTARGET features that can help you to achieve your goals.
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(M.I)
